Rich The Kid And Kendrick Lamar's New Freezer Sparks Viral Challenge

Rich The Kid And Kendrick Lamar's New Freezer Sparks Viral Challenge

Viral internet challenges have a long and sordid history. Some are well-intended like the "ALS Ice Bucket Challenge. Others are more fun, like the "Harlem Shake" or "Mannequin Challenge." Some are as dumb as they are dangerous, like the "Tide Pod" or "Don't Lack" challenges. Occasionally, hip-hop challenges take off, like the "So Gone" challenge, or the notorious "For The Dick/Pussy."  For whatever reason, all manners of different ones tend to captivate the vast collective hive-mind of the internet at large. It would appear that rapper Rich Kid has found himself at the center of a new challenge, centered around his breakout hit "New Freezer."