G-Eazy Ends H&M Partnership Over Offensive Hoodie Ad

G-Eazy joins The Weeknd in ending collaboration with H&M. 

H&M faced heavy backlash over the past few days for their highly offensive advertisement featuring a young Black child dressed in a hoodie that reads, "Coolest Monkey In The Jungle Gym." They've since issued an apoloyu and have removed the ad from their online catalog and social media platforms. However, the damage has been done. One of their biggest collaborators,The Weeknd, severe d tieswith them already and G-eazy is following suit.

G-Eazy took to social media earlier today to reveal that he'll be ending his partnership with H&M. The Bay Area rapper posted a lengthy note on both his Instagram and on Twitter to reveal this decision to do so.

"Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM," he wrote, "Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end."

Alongside G-Eazy, many others public figures have denounced H&M for the image including Diddy , Pusha-T, Belly, LeBron James, YG, ?uestlove and more. 

Read G-Eazy's full statement below: 

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on Jan 9, 2018 at 3:12pm PST