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Monday, 25 September 2017

M.I Abaga comes for Ycee after her shared a negative




Tinny’s act, Ycee who shared a negative article about M.I Abaga’s record label, Chocolate City, got a stern warning from the music label boss, who told him to get the name of his record label off the post.

Here’s the exchange below, after Ycee shared the article that came with this caption;



Tinny’s act, Ycee who shared a negative article about M.I Abaga’s record label, Chocolate City, got a stern warning from the music label boss, who told him to get the name of his record label off the post.

Here’s the exchange below, after Ycee shared the article that came with this caption;



He heeded to the warning, here’s what naijanitro.com.ng saw now;



[The Music Blog]: The death of Nigerian labels, dearth of hip-hop crews and Tinny Mafia
It’s the year 2017 and the foretold death of labels adjunct to the rise of streaming and self-publishing is finally becoming a reality. The independent success of Chance the Rapper and Frank Ocean last year became a benchmark for how artists can best reap the benefits of the digital age without a record label acting as the middle man between them and the consumers of the music.

In this part of the world, 2016 was the year artists tried to break away from their record deals or forced all parties invested in their careers to negotiate better terms. Starting with Skales vs Baseline Music, then RunTown vs Eric Manny two legal label disputes that reached public arrest proportions to the embarrassment of both label and artist. The biggest shocker of all was the silent exit of Lil Kesh, Adekunle Gold, Chinko Ekun and Viktoh from YBNL, a presumably strong underdog imprint where relationships between artists and management seems to have been informed by pre-existing familial ties. Former big player labels like Mavins, EME+ and Chocolate City, the last 16 months have been a scramble to either keep releasing material or remain culturally relevant. Top flight acts of the early 2010s like Ice Prince, Iyanya, Dr Sid and Cynthia Morganare languishing in the Afropop underbelly and slipping through the charts. Interestingly, younger labels like DMW, G-Worldwide and E-Money have silently coveted what’s left today’s audience by capitalising on the influence of a lone flagship act who spills over to the rest of his team.

Despite the many benefits of a digital age, that breeding ground purpose of a branded label is nearly insurmountable. It is no oddity that Mayorkun, who is currently having success with “Mama” and “Blow The Whistle” is signed to Davido, one of the biggest acts on the continent, same applies for Wizkid and Mr Eazi. The rarity of success stories like D’banj and Don Jazzy’s Mo-Hits era, of two home boys who hustled from the trenches, evolved to birth the careers of Wande Coal, Dr Sid, D’Prince and K.Switch, a tight-knit formation that caused the whole nation heartache when the two head hunchos parted ways circa 2012. Music requires a network because collaborations are just as important as affiliations. The journey of every great rapper is the typical example of this, because understandably hip-hop inherently requires such relationships more than any other genre. Interviews will either tell you of how Dr Dre piggy-backed Eminem’s controversial career on his for nearly a decade. Or of how Jay-Z was only person that had faith in Kanye when the whole world was certain West had lost his mind.


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